Privacy Policy

1. Who We Are

U Gaming Life ("we", "us", "our") operates the website at https://ugaminglife.com. We are a gaming culture and knowledge platform based in the United Kingdom.

Registered address: 1 Carnegie St, London N1 9QW, United Kingdom
Email: [email protected]
Phone: +44 077 5073 3588

2. What Data We Collect

We collect the following categories of personal data:

• Contact form data: Name, email address, subject, and message content submitted through our contact form.
• Usage data: IP address, browser type, device type, pages visited, time spent on pages, and referral source — collected automatically when you visit the site.
• Cookie data: Information stored in cookies, including your cookie consent preference. See Section 6 and our Cookie Policy for details.

We do not collect payment information, government-issued ID, or sensitive personal data as defined under UK GDPR.

3. Legal Basis for Processing

We process personal data under the following legal bases:

• Legitimate interests (Article 6(1)(f) UK GDPR): To operate and improve the website, analyse usage patterns, and maintain site security.
• Contract performance / pre-contractual steps (Article 6(1)(b)): To respond to contact form enquiries.
• Consent (Article 6(1)(a)): For non-essential cookies where consent is required.

4. How We Use Your Data

Personal data collected through this website is used for:

• Responding to messages sent via the contact form
• Analysing how the website is used in order to improve it
• Maintaining website security and preventing abuse
• Storing your cookie consent preference

We do not use personal data for automated decision-making, profiling, or direct marketing purposes.

5. Data Sharing and Third Parties

We do not sell, rent, or trade personal data to third parties. We may share data with the following categories of processors:

• Hosting providers: Our website host processes access logs and form submissions in order to operate the service.
• Analytics services: We may use privacy-focused analytics tools to understand general usage patterns. Where such tools process personal data, we ensure appropriate data processing agreements are in place.

All third-party processors are contractually bound to process data only as instructed and to implement appropriate security measures.

6. Cookies

This website uses cookies for essential functionality and, with your consent, for analytics purposes. For a detailed breakdown of the cookies we use, please read our Cookie Policy.

7. Data Retention

We retain personal data for no longer than is necessary for the purposes described in this policy:

• Contact form submissions: Retained for up to 12 months from receipt, unless there is an ongoing correspondence that requires longer retention.
• Server logs: Typically retained for 30 days.
• Cookie consent records: Stored locally in your browser for up to 365 days.

8. Your Rights Under UK GDPR

If you are located in the United Kingdom or European Economic Area, you have the following rights in relation to your personal data:

• Right of access: To request a copy of the personal data we hold about you.
• Right to rectification: To request correction of inaccurate personal data.
• Right to erasure: To request deletion of your personal data in certain circumstances.
• Right to restriction of processing: To request that we limit how we use your data.
• Right to data portability: To receive your data in a structured, machine-readable format.
• Right to object: To object to processing based on legitimate interests.

To exercise any of these rights, contact us at [email protected]. We will respond within one month of receiving your request.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These include encrypted data transmission (HTTPS), access controls, and regular security reviews. However, no internet transmission is entirely secure, and we cannot guarantee absolute security.

10. Children's Privacy

This website is not directed at children under 13. We do not knowingly collect personal data from children. If you believe a child has submitted personal data to us, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the website after a policy update constitutes acceptance of the revised policy.

12. Contact

For any privacy-related enquiries or to exercise your rights, contact us:

Email: [email protected]
Post: U Gaming Life, 1 Carnegie St, London N1 9QW, United Kingdom